How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?

Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today's increasing economy of homogeneity.

He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.

Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common.