Associated with
Sucharita Kodali
Madeline Cyr
Posted Feb 3, 2021
•
6 min read
Forrester's Digital Go-To-Market Review: Consumer Electronics Edition
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, [...]
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