The start of social media marketing began in 2012, triggered by Coca-Cola's 'Share a Coke' Facebook ad campaign. The campaign was incredibly successful: Facebook saw an 870% increase in traffic, and the Coca-Cola Facebook page saw a 39% increase in followers. This success encouraged other social media platforms-like LinkedIn, Instagram, and Twitter-to follow suit. They, too, began offering marketers the opportunity to advertise and market their products or services on their networks. So then, marketers, having seen the stats, grabbed these marketing opportunities with both hands: With social media, marketers could connect with wider audiences, start conversations, promote content, and