Each second, Google processes over 40,000 search queries, and that number steadily grows each year. While our need for instant answers has not changed, what has changed is the way we search for those answers, and how Google presents the answers. For example, there is now a much bigger marketing focus on things like natural language processing (NLP) and how it affects voice search.

As internet searches have progressed from primarily desktop-driven to mobile-driven, the most notable change is how people are searching using voice assistant devices. Whether it's Apple's Siri, Google's Home, or Amazon's Echo device, people are going hands-free for their searches. As voice search grows, here's what you should know about optimizing your website, so you can still reach your valued customers.