Local Pack Headers: Curious, Overlooked Clues to the Mind of Google
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Miriam Ellis Miriam Ellis
9 min read
Local Pack Headers: Curious, Overlooked Clues to the Mind of Google

Which local pack element is hiding in plain sight, has no industry name (despite being present in at least 33% of SERPs), and has curious behaviors which, up until now, have been little explored? It's the thing I'll call "local pack headers". What are they, and why are they important?

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