An effective prospecting motion is the foundation for building a sustainable sales pipeline, but the method used to make initial contact can have a big impact on long-term success. While AI has made significant inroads in streamlining various sales tasks, the value of human connection remains unmatched when it comes to prospecting calls. Only 16% of survey respondents find AI-driven phone interactions personalized, highlighting the risk of inauthentic experiences.1 However, when used properly in other areas of prospecting-drafting scripts, enriching data, and warming opportunities through campaigns-AI can enhance, rather than replace, the human touch that makes these calls truly impactful.