AI Revolutionizing Sales and Marketing: Hyper-Personalization, Predictive Analytics and Automation
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Posted Aug 30, 2023 3 min read
AI Revolutionizing Sales and Marketing: Hyper-Personalization, Predictive Analytics and Automation

The advent of artificial intelligence (AI) is transforming the sales and marketing landscape. This technology, as backed by research from global organizations including BCG and McKinsey & Company, enables businesses to create personalized shopping experiences tailored to individual needs and helps to predict buyer behavior, thus enhancing customer conversion strategies.

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