We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that on-boarding new employees with Hotjar is easier than any of the other analytics tools we use.When Razorpay redesigned the dashboard for their users, they started small, releasing it to only 10% of their users and asking them to rate their experience on a scale of 1-10 (using Hotjar Polls).