Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead generation engine? Katie Street, the founder of Street Agency and host of one of the UK's leading marketing podcasts, answers those questions and more in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. What's the biggest mistake you see B2B companies making