Cigna's Evolution Toward Measurable Success

Join Ed Breault, Aprimo CMO, and Melissa Teitler, Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success.
Hear directly from a current customer about the challenges and lessons learned along the way to ultimately drive an improved customer experience and enhanced integrated marketing programming.

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The Sales Journey
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