Tracking analytics on any website offers a wealth of insight into the website's performance, which can be particularly helpful for ecommerce websites. It helps you know what's working and what's not, which informs decisions about where you should allocate your time, energy, and money.

With that in mind, how do you know that you're actually looking at the analytics that will offer up the most useful data? Are you getting a complete picture of your ecommerce site's functionality? Read on for more information about why analytics are necessary for your ecommerce site.