Once upon a time, there was an agency that started using Similarweb...

Okay, okay, we're not going to get into that story right now. But we are here to discuss a tool you must be using: storytelling.

As an agency, you're always trying to tell your client's story in a way that makes potential customers want to listen and ultimately convert. A gripping story is not only an authentic and engaging way to inspire sales, it's what separates mediocre marketing from great marketing, and the memorable from the forgettable.

Clearly, storytelling is a powerful tool, and, used alongside agency intelligence, it can drive more engagement, increase your reach, and ensure lasting impact. Here are seven ways to use storytelling throughout your strategy, no matter what your goal.