We live in a time where just about every business owner has a smartphone in their pocket. Most smartphones have cameras that can capture videos in fairly high quality. For those who are looking to cut costs without sacrificing videos in their marketing and advertising strategies, using their smartphone to produce short clips seems like an optimal step. While amateur videography has its time and place, certain instances require video editing and recording from a professional video production company. If your business is known for its use of videos, consider these three signs that it's time to turn to a professional for your next series of marketing and advertising videos.