Associated with
Jessica Navarro
7 min read
Accessibility and inclusivity: Two pillars of brand integrity
There are plenty of compelling reasons to be scrupulous about website accessibility, namely that it's a legal requirement and it's the right thing to do to ensure fairness and inclusivity.
Beyond legality and ethical imperatives, there's another great reason to make sure that every nook and cranny of your site is fully accessible: It's good for your brand and therefore good for your bottom line.
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