Managing social media messages and comments can be an absolute nightmare when you don't have the right tool. First off, there's notifications coming from all different platforms forcing you to log into each account to reply. Trying to switch accounts on your mobile to answer complaints. The internal emails you need to send to notify other account managers. Then there's the ad notifications that don't come through at all-and get discovered a week later. If you're just managing one page, you're probably on top of it. But if you're a brand with multiple pages, or a social media marketing agency