It's no secret that the Coronavirus outbreak increasingly forced people to shift to virtual living, as governments worldwide enforced, and continue to enforce, social distancing. Hall and Partners, an Omnicom Group agency, and one of the big 6 global agency networks, predicted in April that this ongoing trend would cause online fitness classes to skyrocket, and they were right. Using Similarweb data, they dove into How the fitness industry is trading in-person 'high fives' for virtual 'likes'.