Emails that you send to your customers to notify them that the order has been confirmed or their item is on its way are the most effective in improving customer experience. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store. When done well, after-order email helps in communicating with the customers and can be one of the best customer relationship builder.

According to Bain and company - the average return customer spent 67 percent more in months 31-36 of his or her shopping relationship than in months zero-to-six. Hence, repeat purchasers spend more and generate larger transactions (source).

An infographic from Zendesk shows that acquiring new customers is an expensive process for businesses, so it's vital that some of them become loyal to the brand and return for repeat purchases. The data also shows that 34% believe that exceptional customer service is the best way to build customer loyalty. For more information, see this: https://econsultancy.com/blog/10908-infographic-what-makes-customers-stay-loyal

Email marketing is one of the most important components for a successful e-Commerce business that requires time, patience, strategy and well-crafted email content.