Unipolar Meets Bipolar | Cvent Blog
1 min read
Unipolar Meets Bipolar | Cvent Blog

Market researchers may often be considered 'mad' by our colleagues in other departments, but when I speak of bipolar and unipolar I am not referring to a psychiatric disorder. Instead my thinking is on scales, those oft employed measurements of attitudes and perceptions that we as survey authors create to uncover what our customers, prospects, and employees are thinking.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock