Mitsubishi Motors Australia jumped at the idea of digital transformation to create a more customer-focused experiences online. The company developed a digital transformation roadmap built around data: gathering data about customers and their online behaviors, developing insights into their needs and preferences, and then personalising messaging to get customers excited about buying a Mitsubishi vehicle.

But Mitsubishi Motors didn't forget the importance of its dealer network. To truly improve customer experiences, the company wanted to bridge the digital and physical gap by extending personalisation and data to dealerships. By providing dealerships with more information about customers and their preferences - vehicle model, color, accessories - they can help sales representatives provide better recommendations to customers and help them drive away with the car they've been looking for.