B2B sales techniques are methods that salespeople use to nurture and convert leads into paying customers.

Sales techniques are the "how" that enable sales teams to achieve their goals of closing more deals and increasing revenue. They include proven and practiced tactics for engaging with prospects and motivating them to start using a product or service.

It's important to distinguish B2B sales techniques from common traits of successful salespeople.

Charisma, enthusiasm, confidence, and experience – all valuable personality traits in the realm of B2B sales – are not sales techniques. Neither are connections, although they may help you get a foot in the door.

If you want to thrive in sales, you need a robust toolkit of techniques to draw from so you can maximize every interaction with prospects.

In this article, we'll cover 10 B2B sales techniques that are proven to get results.