Strocko struggled to improve their clients rate of funded applications because relevant conversion data to help optimize their campaigns was only available offline.
Skai's™ Custom Metrics allowed Strocko to more heavily weight accepted applications and bid higher on keywords that performed better. They were able to do this by bringing the client's offline conversion data into Skai™.
The client was thrilled to drive 67% higher acceptance rate of application (conversions), especially in the midst of COVID.