Orthofeet is an online retailer focused on providing the very best footwear solutions for consumers with sensitive feet or other physical ailments affected by foot problems or poor posture. They came to OpenMoves looking for an overhaul of their email marketing strategy to grow revenue, boost traffic to the website and increase engagement. Their previous email initiatives performed poorly and lacked ability to leverage modern email tactics such as automation, personalization and optimization testing. Once our strategy was developed and implemented, we quickly saw a lift in sales and then exceed our goals within a matter of a few months.