Associated with
Peter Cohan
John Cook
Kevin O'Brien
Alastair Woolcock
Posted Jul 9, 2020
•
4 min read
"Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.
We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller! Over seven years in the making, Selling Is Hard, Buying Is Harder
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