Has Martech Adoption Gotten Out of Hand? [Podcast]
Posted Jun 23, 2020 2 min read
Has Martech Adoption Gotten Out of Hand? [Podcast]

Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH!  New tech adoption is far from easy or enjoyable - most marketers who have been through it would concur... and for good reason. How are marketing teams supposed to sort through the weeds to distinguish pretenders from contenders? And, if it's AI you want, ... Continued