Google Analytics 360 helps STA Travel weigh digital's effect on offline sales

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Google Analytics 360 helps STA Travel weigh digital's effect on offline sales

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Google Analytics 360 helps STA Travel weigh digital's effect on offline sales

Google

Global travel company STA Travel wanted to understand the proportion of offline sales that were a result of online initiatives. With Google Analytics 360's User ID feature, they could measure online-to-offline behavior and make more informed marketing decisions.

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