The Value of a Balanced Marketing Plan for Your Retail Business
4 min read
The Value of a Balanced Marketing Plan for Your Retail Business

The most effective companies don't stick with one marketing strategy and hope for the best; they diversify. It's just like building an investment portfolio. No matter how strongly you feel about a company, you don't put all your stock purchases in that one entity. Instead, you spread your money around to hedge against potential losses.

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