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How Frito-Lay Worked Its Way Into 94% of U.S. Households
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Karen Solomon Karen Solomon
Michael Lindsey Michael Lindsey
Posted Dec 17, 2020 • 8 min read
How Frito-Lay Worked Its Way Into 94% of U.S. Households
Salesforce Salesforce

Their snacks can be found in 94% of U.S. households. Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, tells us how they use data, research, and B2B and D2C commerce to keep us munching nationwide.

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