As a fast-growing startup offering a sales demo platform that injects real-time data into live product demos, Saleo needed to quickly scale their business and marketing efforts. But their lean marketing team, led by Kevin OMalley, Fractional Marketing Leader, struggled to scale personalized marketing campaigns in alignment with their own value proposition of personalized demos for customers. Before Tofu, Kevin and his team were stuck manually crafting one-off emails and landing pages for each potential buyer - a process that could consume a full week for just two accounts. Tofu unlocked the ability for Saleo to scale their 1:1 ABM efforts.