Keyword Marketing: How to Do Keyword-Based Advertising
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Macy Storm Macy Storm
Posted Feb 15, 2021 7 min read
Keyword Marketing: How to Do Keyword-Based Advertising

If you're trying to appear in search results on search engines like Google, you need to start doing keyword marketing. Keyword marketing is a valuable strategy for helping your site appear in search results, whether its organic listings or paid advertisements. On this page, we'll provide you with six tips for doing keyword marketing:

1. Generate a list of topic ideas
2. Use keyword research tools to help you find the right terms
3. Analyze the intent behind the keywords
4. Focus on long-tail keywords
5. Create keyword groups
6. Analyze your competitions' keywords

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