As the first dedicated marketing manager for Valtech Group, Sara de Craemer stepped into a complex role overseeing social media for a diverse portfolio of 16 industrial automation and recycling technology companies. A total of 10 active LinkedIn channels required regular content and performance tracking. So, Sara faced the daunting task of building a marketing infrastructure from scratch while maintaining consistent reporting across all channels. Industrial Innovation Meets Social Media Challenge Valtech Group stands at the forefront of industrial automation and sustainable technology solutions. Operating from Belgium but serving customers worldwide, the group comprises 16 specialized companies with 450 employees,