Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last-minute deals and steals, and marketers are ready to give their holiday messages that final conclusive push. In the world of online marketing, timing is king as companies follow suit of the most popular online shopping days in Q4 – a period where carefully crafted messages can either make or break the chance at a last-minute sale before the year's end.