Personalized SMS campaigns can help your marketing efforts stand out from the crowd. Texting is the quickest, most direct and importantly the most welcome type of contact your customers can receive. It is highly effective for connecting with loyal, engaged consumers, which is why it's such a good platform for personalizing your message, either to an individual or a small group of individuals with common interests.
So how do you create personalized mobile SMS marketing strategies that work? Adopt these four maxims and you won't go wrong: