Did you know that 93% of all online experiences begin with a search engine? That means when you want to reach people online with your marketing, Google is the ideal place to do it - and fortunately, Google offers options for advertising in search results. One of the most common ways to market through Google is to harness organic rankings, but that's not your only option.

If you want fast results, you may want to consider using paid search advertising to reach your audience. But what is paid search marketing, and how can you get the best results from it? We'll answer both of those questions in the paid search overview below, so read on to learn more.