Sales automation is dead.

Well, thoughtless sales automation, anyway.

Don't get me wrong – ever since its inception, most of us have been big fans of the technology and what it can achieve.

It streamlines the sales process and frees up our time. It helps us remember to follow up with people (even if we'd rather forget about some of them, some days).

But if all the sales tools we've ever wanted are at our fingertips. And our competitors' fingertips. And their partners' fingertips. And your great-aunt-that-runs-an-eCommerce-store-for-cat-hats' fingertips (you get the gist). Then it begs the question...