Twitter is a popular social media network, most well known for its short-and-sweet, concise outbursts of information in the form of "tweets." For over 10 years now, the app has been used among teenagers, celebrities, businesses of all kinds, and even high-ranking government officials. Though many people are familiar with its basic functions, few know how to fully take advantage of Twitter as a key part of forming a positive, online presence. Whether you use a personal or company Twitter account, the app's metrics provide a great structure for polishing and creating a strong brand for your name.