You've been in the fitness industry for a while, and you've gone from one location with a small, close community to multiple locations with a wide range of members.

Retaining members is difficult enough at one fitness center, and the pressure builds every time you open another location.

When you're spinning a lot of plates, it can be challenging to keep that spark that attracted people to your first location.

Not only does this weaken your brand, but it makes it harder to retain members in an already challenging post-COVID environment.

So, how do you keep your members not only committed but excited to come to work out week after week?

I found dozens of stories from gym owners facing this same dilemma and noticed two themes in their solutions: consistency and community.

Here are the top six strategies and tactics you can learn from them to build a consistent community across your gym locations.