Merger branding: something greater than the sum of its parts
Associated with
Will Whitham Will Whitham
Andrea Linehan Andrea Linehan
Posted Feb 17, 2022 34 min read
Merger branding: something greater than the sum of its parts

Andrea Linehan, CMO of the freshly minted fintech company Zai, shares her experiences creating the new brand following a merger.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock