From health and wellness brands to pet products, models are being used for everything now. Which is amazing. Because models help tell a story, show scale, and so much more. The problem? They're not being used effectively most of the time. Luckily Liz Giorgi, co-founder and CEO of soona, is obsessed with how the top 1% of Shopify stores use models successfully. And on today's episode, she's sharing allll her learnings. Including the type of model shot that converts 10-20% higher.