In this episode of TechTalks, Jake Richardson, Global Head of CTV Strategy at Moloco joins us to discuss the connected TV (CTV) advertising landscape! Tune in to hear answers to the most frequently asked questions about CTV, and how to effectively leverage CTV ads to scale your brand awareness campaigns.
We'll cover:
-Why CTV is the fastest-growing space in digital media and how marketers might be missing out
-Best practices to maximize ad spend
-How to make actionable items for retargeting campaigns more relevant