Measuring average session duration often raises more questions than it answers. That's precisely what makes it so interesting.

As every marketer or analyst knows, any analysis starts with questioning. You just have to figure out what to ask to get the answers you need. With session duration, there's no reason to bust your head, the questions pop up naturally:

How did visitors spend their time on my site or app? Which pages did they visit and in which order? How many pages did they browse through per visit?

In this post, we'll discuss how to use session duration in conjunction with other key engagement metrics, as well as how to evaluate it, and improve your average session duration. First, let's understand what it means.