Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service
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Terrence McCarron Terrence McCarron
Posted Feb 13, 2019 8 min read
Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service

Over here at InsightSquared, we love data. We love rolling up our sleeves and digging into the best ways to give sales and marketing teams the insights they need to thrive. Over at Big Brothers Big Sisters of Massachusetts Bay, they love creating meaningful relationships between vulnerable kids and area adults to help those children develop the skills they need to be successful. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

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