Steps to Prove Event ROI for CMOs | Cvent Blog
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Julie Haddix Julie Haddix
2 min read
Steps to Prove Event ROI for CMOs | Cvent Blog

In today's marketing environment, dominated by digital advertising, social media and mobile apps, most CMOs prize events as a critical tool in their arsenal and know that events and face-to-face communications are integral to accelerating sales and driving revenue growth. Yet despite the role of events in the marketing mix, providing CMOs with the data to prove event ROI and the success of their event programs has been a challenge.

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