Now, it's incredibly fast and easy to get user feedback on almost any customer experience, including real world interactions, unreleased and released mobile apps and games, prototypes, and the mobile web.
Traditionally, gathering user feedback for mobile apps and other experiences has been a slow and complicated process. It takes weeks of planning to recruit users, and the unnatural environment of usability labs can distort user reactions. Recording a mobile app typically required installing an SDK, tethering a device to a computer, or filming using an external camera.