Did you know that, according to Forrester, 24% of a company's marketing budget goes towards putting on events? With that much money being spent on events, it's important that you're able to prove their financial return. Knowing you need to prove the ROI of an event, and actually proving it, are two very different things though. It can be hard to know where to start, what to do, or what metrics to look at to measure and improve your ROI. Whether you have five minutes or an hour, we've prepared a full course meal of resources to explain how to prove the ROI of your mobile event app.