Associated with
Xiaofeng Wang
Posted Jun 3, 2021
•
7 min read
Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific
Following up the previously published Now Tech report, I'm excited to announce that "The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021" is now live. Forrester defines cross-channel campaign management (CCCM) as "enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital [...]
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