Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization's marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies.

With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease. In this article, we'll explore the role of AI software in ABM and how it can help maximize campaign results.