Pre-sales, Beware of the Demo Category Illusion
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Justin McDonald Justin McDonald
Posted Dec 8, 2022 10 min read
Pre-sales, Beware of the Demo Category Illusion

Pre-sales and demo experiences have been on my mind for 16 months – with roots that span 17 years back to 2005 when I began my journey in SaaS (back when it was called ASP.) I got my start in pre-sales where I learned how much I loved to present software, craft a compelling story, and how to configure a sales demo environment that best resonates with the prospect or buyer. I loved it – and still do. Showing off incredible products that excite buyers brings out a level of passion and excitement that I rarely experience elsewhere in the business world. So much, that l still jump on demos with our sales team and take the lead.

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