Even though many new marketing channels are popping up every day, email marketing still remains king. The only caveat with email marketing is that your subscribers are being bombarded by many emails apart from yours. In fact, research shows that the average worker receives 121 emails a day. As for the number of emails sent daily, here's a shocking statistic from Statista: Source: Statista A whopping 281 billion emails were sent and received per day in 2018, and the number is only bound to increase. The battle to get noticed in the inbox is fierce. As a marketer, you need to follow email marketing best practices in order to grab your customer's attention. Not only do you need their attention, but also their interaction with your emails. One email marketing best practice to follow is list segmentation.