If you're a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I'm calling "The Gist." There are so many stories and growth tactics that are worth learning about-but sometimes we just need the why and the how. With The Gist, we bring you a leader in the startup space who has pioneered these tactics and ultimately, increased key metrics for their company like activation, conversion, or monetization.