"It is very hard to use and visualize the actual email output, and I have a hard time learning it on my own."

"I found that setting up triggered campaigns are clunky and difficult to understand."

"The customer service and sales team was probably the worst I've seen from an enterprise product."

"The UX is absolutely terrible. Can't make segments easily, everything is so unbearably slow. I cannot believe SFMC is so 'talked about' in the industry. It's awful."

Salesforce Marketing Cloud (SFMC) is one of the most commonly used platforms in SaaS, and when polled, most users say they're content with it. Yet, in the same breath, you'll also hear how it ranks poorly in some really important areas. The quotes above are just a handful of the many real-life examples of SFMC user reviews.

So where's the disconnect? We'd argue that SaaS leaders, like those at SFMC, have buyers fooled that this is just the way things are.

They'll gaslight you into believing you can't do any better and SFMC is as good as it gets. Then you'll be stuck feeling like the software is "working" as you cobble together workarounds and slap bandaids on the problem to try to get what you need out of it.

In reality, you can do so much better. In this blog, you'll find eight common pains of SFMC and how many large enterprise brands are learning to eliminate the inefficiencies, limitations, and roadblocks that are common in legacy platforms like Salesforce.